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Without a doubt, the biggest boom
in Poker’s recent history has been the explosion of Online Poker Rooms. From
simple low-limit games, Online Poker has grown into a billion dollar industry
over the past five years.
The first online room to go live was Planet Poker in 1998; while this pioneer
site has since been pushed into near obscurity by the current big dogs, Planet
Poker broke the ground for online rooms, and set up practices that are still
in current use, such as rake structure.
The next player to join in the online scene was Paradise Poker in 1999, a
site that would soon grab the industry’s reins and become the online leader.
Shortly after the introduction of Paradise Poker, Dutch Boyd of Professional
Poker fame would start up his Poker Spot operation; Poker Spot would
unfortunately prove disastrous, as payment processing difficulties arose, and
the firm ultimately folded. This would prove to be a major setback to the
credibility of online play.
Evidently the troubles emerged from an unreliable payment processing
system, and with the online bank void of players’ deposits, payment of
winnings quickly proved impossible. While this was certainly an obstacle
towards Online Poker’s rise to prominence, it would bring innovations in
payment processing, as it parallels the development of “e-cash” such as PayPal.
Fortunately for the online poker industry, this blow wouldn’t cripple it. With
the advances made in online banking and e-fund transfers, reliable and secure
payment would soon become the standard among online poker rooms.
With the fast growth of the World Poker Tour, and Poker in general gaining
momentum, 2001 saw the launch of two big time players- Poker Stars and Party
Poker. Both entered with grand visions of what online poker could become, and
in 2003, Party Poker would take the lead of the industry from Paradise Poker,
on the strength of it’s aggressive television marketing. First aired during
the 2003 during the World Poker Tour, Party Poker’s big budget advertising and
“Party Million” promotions thrust it to the top of the online marketplace, a
position it currently maintains.
With Party Poker reaping the rewards of paid advertising, Poker Stars
flopped an ace with Chris Moneymaker’s inspirational rise to the top. From a
$40 satellite, Moneymaker took the poker world by storm and won the 2003 World
Series of Poker, bringing the entire online industry to the forefront. This
historic victory catalyzed an explosion in the number of online poker sites.
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