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The personality of the poker boom has shifted wildly throughout recent
history. In 2001 it was characterized by steady growth in both the World
Series of Poker as a whole and more specifically the $10,000 no-limit hold’em
main event. 2003 saw an increase in the number of high buy-in tournaments per
calendar year thanks to the World Poker Tour, and online poker rooms began to
grow in popularity after Chris Moneymaker won the WSOP main event. This year,
the poker boom saw record amounts of money being up for grabs in the prize
pools of a jam-packed tournament schedule, thanks to the WPT expanding its
number of stops and Harrah’s introducing the WSOP Circuit. After the biggest
year in the history of poker it’s worth trying to look into the future to see
what’s next, but the signals right now are mixed.
Some people think the boom is going to go bust sooner rather than later. Some
doubters cite television as a big factor. TV has been a major catalyst behind
the boom, and the honeymoon between it and poker appears to be nearing its
end. One recent report, “Poker’s lucky streak seen fading”, mentions that
ratings for televised poker tournaments are no longer rising at the rate of
recent years. The numbers haven’t actually gone down, however – they just
aren’t growing by leaps and bounds the way they did before. Steven Lipscomb,
the head of WPT Enterprises, says in the article that televised poker is in
the “early stages of a very long growth curve.” It seems likely that the
number of poker shows will probably plateau very soon, but the number of
people watching those shows that already have a following will hold steady.
Other people, including several prominent professional players, worry that the
boom will soon wear out its player base by force-feeding it no-limit Texas
Hold’em. The only event on the WPT that isn’t a no-limit hold’em tourney is
the Party Poker Million, which features limit hold’em. Then there’s this
year’s WSOP schedule, featuring more no-limit hold’em tournaments over its 6
weeks than any in recent memory. That’s the calling card of Harrah’s, whose
management makes decisions based on what’s increased their bottom line in
recent history. If more casual players grow bored (or go broke) because they
think no-limit hold’em is poker, it’s not a big stretch to envision most of
the new land-based poker rooms in the U.S. replaced with the slot machines
that once stood in their place.
If Lipscomb is right, and the customer base can replace those players who drop
out, there may be good reason to be optimistic about the future of the game.
The landscape of online poker changed this year when three online casinos
(Party Gaming chief among them) went public on the London Stock Exchange. As
reported in “Wall Street Is Betting On Online Gaming”, several large Wall
Street investment firms- names like Goldman Sachs and Merrill Lynch - now hold
stock in these online gaming businesses. That’s a strong signal that the
political climate in the United States has shifted enough that the threat of
shutting down online poker’s biggest market is now remote at best. The only
ceiling to the business of poker is how much of it the public wants.
If TV audiences for poker shows and the number of players in both online and
land-based card rooms can do so much as hold steady in 2006, the future of
poker should be bright. But even in the event that poker is enjoying the
height of its popularity right now, it’s hard to imagine that the game will be
heading anywhere near extinction levels. Online card rooms have proven
themselves to be just as much a catalyst during the boom as TV, which speaks
volumes about how much convenience has to do with maintaining a certain level
of interest in the game. Technology will only continue to improve, leading to
a better experience for players. The marketplace of online poker will also
mature, with the surviving companies being the ones who catered to what poker
players want. Finally, young poker enthusiasts who have been weaned on the
poker boom will continue to come of age and feed the industry.
Poker might not be the game of the moment for very much longer, but people the
chances are good that over the course of the near future people around the
world will continue to enjoy it in larger numbers than at any time in the
past.
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